Urth Visuals centered on Urth’s camera straps, which are crafted from recycled materials to promote sustainability by reducing landfill waste. Each strap incorporates two sets of custom-designed pebble clips, engineered for seamless and secure camera attachment. In collaboration with Wowme Design, we developed a visual narrative that traces the technical evolution of the straps - from discarded fishing nets to refined camera accessories. The project paid homage to Urth’s branding by incorporating its signature colors and materials while emphasizing the dynamic interplay of these elements as they converge during the manufacturing process.