Since the 1990s, building high-quality datasets has been a major technical challenge due to the limited availability of labelled reference images for training neural networks. The rise of CGI changed that, introducing a way to create custom, high-resolution 3D assets for dataset generation. SORDI Generative AI takes this process a step further - redefining the standard by using advanced Generative Adversarial Networks to produce lifelike synthetic imagery with remarkable precision and flexibility. This innovation empowers companies to achieve smarter object classification, refined segmentation, and improved sustainability through digitalisation. Our team spearheaded SORDI’s visual development, designing its early internal interface, shaping its visual identity and future vision. We crafted several media packages consiting of motion graphics, still frames, digital photography, and intuitive UI cards - all aimed at communicating the potential of SORDI Generative AI in a clear, engaging, and visually compelling narrative.