I was contracted by Vuly to direct a suite of motion-graphic assets for the launch of its 2024 trampoline line. Working closely with the product design team, I translated material updates and key engineering features into a concise visual narrative that foregrounds the industrial design intent. The outcome was a 25-second hero trailer timed to the website launch, establishing the campaign’s motion language - pacing, lighting, and material treatment - while aligning with brand's launch tone. Beyond introducing the range, the piece shaped first impressions on the homepage, clarified value rapidly for new visitors, and created continuity between R&D and marketing. The deliverables also served as a reusable asset toolkit for subsequent product pages and sales collateral, extending the impact of the initial launch.