SORDI HACKATHON
Role: Creative Direction + Motion Design
Year: 2022
Client: BMW Group Tech Office for SORDI
Credits: BMW Group QUT Design Academy
✍️ About
📈 Impact
🎬 Direction
In 2022, SORDI hosted the world’s largest Synthetic Data Hackathon, showcasing the potential of artificially generated datasets in Industrial AI training. The event advanced computer vision and deep learning research while introducing SORDI to a global audience. Participants tackled real-world Industrial Computer Vision challenges, supported by a meticulously designed visualization package that captured excitement and innovation. Our contributions included developing a distinct visual identity through a launch film and stylized renders. By leveraging our expertise in visual storytelling and design, we aimed to enhance the overall experience for participants while reinforcing SORDI's commitment to driving innovation in AI and computer vision.
✍️ About
📈 Impact
🎬 Direction
In 2022, SORDI hosted the world’s largest Synthetic Data Hackathon, showcasing the potential of artificially generated datasets in Industrial AI training. The event advanced computer vision and deep learning research while introducing SORDI to a global audience. Participants tackled real-world Industrial Computer Vision challenges, supported by a meticulously designed visualization package that captured excitement and innovation. Our contributions included developing a distinct visual identity through a launch film and stylized renders. By leveraging our expertise in visual storytelling and design, we aimed to enhance the overall experience for participants while reinforcing SORDI's commitment to driving innovation in AI and computer vision.
✍️ About
📈 Impact
🎬 Direction
In 2022, SORDI hosted the world’s largest Synthetic Data Hackathon, showcasing the potential of artificially generated datasets in Industrial AI training. The event advanced computer vision and deep learning research while introducing SORDI to a global audience. Participants tackled real-world Industrial Computer Vision challenges, supported by a meticulously designed visualization package that captured excitement and innovation. Our contributions included developing a distinct visual identity through a launch film and stylized renders. By leveraging our expertise in visual storytelling and design, we aimed to enhance the overall experience for participants while reinforcing SORDI's commitment to driving innovation in AI and computer vision.
✍️ About
📈 Impact
🎬 Direction
In 2022, SORDI hosted the world’s largest Synthetic Data Hackathon, showcasing the potential of artificially generated datasets in Industrial AI training. The event advanced computer vision and deep learning research while introducing SORDI to a global audience. Participants tackled real-world Industrial Computer Vision challenges, supported by a meticulously designed visualization package that captured excitement and innovation. Our contributions included developing a distinct visual identity through a launch film and stylized renders. By leveraging our expertise in visual storytelling and design, we aimed to enhance the overall experience for participants while reinforcing SORDI's commitment to driving innovation in AI and computer vision.
✍️ About
📈 Impact
🎬 Direction
In 2022, SORDI hosted the world’s largest Synthetic Data Hackathon, showcasing the potential of artificially generated datasets in Industrial AI training. The event advanced computer vision and deep learning research while introducing SORDI to a global audience. Participants tackled real-world Industrial Computer Vision challenges, supported by a meticulously designed visualization package that captured excitement and innovation. Our contributions included developing a distinct visual identity through a launch film and stylized renders. By leveraging our expertise in visual storytelling and design, we aimed to enhance the overall experience for participants while reinforcing SORDI's commitment to driving innovation in AI and computer vision.
✍️ About
📈 Impact
🎬 Direction
In 2022, SORDI hosted the world’s largest Synthetic Data Hackathon, showcasing the potential of artificially generated datasets in Industrial AI training. The event advanced computer vision and deep learning research while introducing SORDI to a global audience. Participants tackled real-world Industrial Computer Vision challenges, supported by a meticulously designed visualization package that captured excitement and innovation. Our contributions included developing a distinct visual identity through a launch film and stylized renders. By leveraging our expertise in visual storytelling and design, we aimed to enhance the overall experience for participants while reinforcing SORDI's commitment to driving innovation in AI and computer vision.
Style FramES
"Collaborated with SORDI’s creative team to develop visuals for the world’s largest synthetic data hackathon. Through the use of film, stylized renders, and exhibition design, these efforts - alongside five other key projects - helped drive further BMW collaborations."


















































All works © Epifanio Pereira 2025. Please do not reproduce without the expressed written consent of Epifanio Pereira
All works © Epifanio Pereira 2025. Please do not reproduce without the expressed written consent of Epifanio Pereira
All works © Epifanio Pereira 2025. Please do not reproduce without the expressed written consent of Epifanio Pereira
All works © Epifanio Pereira 2025. Please do not reproduce without the expressed written consent of Epifanio Pereira
All works © Epifanio Pereira 2025. Please do not reproduce without the expressed written consent of Epifanio Pereira
All works © Epifanio Pereira 2025. Please do not reproduce without the expressed written consent of Epifanio Pereira

