Objective Plus innovates visual inspections with an automated toolkit for industrial use, enhancing accuracy and efficiency. The software package offers a streamlined approach to labelling photos of manufactured products - and, in doing so, automates the process, creating a dataset that affords the detection, classification and segmentation of new images. This tool brings AI-powered defect detection to the masses, offering a user-friendly workflow and training solution to any company looking to get computer vision automation to their assembly lines. My involvement included crafting a 3D visual package highlighting the software’s utility and labelling procedure - of which animations and images were used across branding, web design and the company’s social media.