GENESIS AI
Role: Visualisation, Creative Direction + Motion Design
Year: 2023
Client: BMW Group Tech Office for SORDI
Credits: Chafic ABOU AKAR, Jordan Domjahn, Timothy Lim, Emily Boehmer, Hsuan Lee
✍️ About
📈 Impact
🎬 Direction
From the CGI perspective, our team played a central role in bringing the Genesis AI story to life. We transformed complex industrial concepts into visually engaging narratives, reimagining familiar SORDI assets like dollies, KLTs, and screws, and assembling them into intricate, believable environments. By integrating authentic BMW iFactory materials and applying cinematic techniques, we ensured the visuals carried both technical accuracy and emotional resonance. Our work extended beyond static imagery - we built a fluid visual journey from 2D GUIs into a living 3D metaverse, using refractive glass as a metaphoric vehicle for AI’s transformative nature.
✍️ About
📈 Impact
🎬 Direction
From the CGI perspective, our team played a central role in bringing the Genesis AI story to life. We transformed complex industrial concepts into visually engaging narratives, reimagining familiar SORDI assets like dollies, KLTs, and screws, and assembling them into intricate, believable environments. By integrating authentic BMW iFactory materials and applying cinematic techniques, we ensured the visuals carried both technical accuracy and emotional resonance. Our work extended beyond static imagery - we built a fluid visual journey from 2D GUIs into a living 3D metaverse, using refractive glass as a metaphoric vehicle for AI’s transformative nature.
✍️ About
📈 Impact
🎬 Direction
From the CGI perspective, our team played a central role in bringing the Genesis AI story to life. We transformed complex industrial concepts into visually engaging narratives, reimagining familiar SORDI assets like dollies, KLTs, and screws, and assembling them into intricate, believable environments. By integrating authentic BMW iFactory materials and applying cinematic techniques, we ensured the visuals carried both technical accuracy and emotional resonance. Our work extended beyond static imagery - we built a fluid visual journey from 2D GUIs into a living 3D metaverse, using refractive glass as a metaphoric vehicle for AI’s transformative nature.
✍️ About
📈 Impact
🎬 Direction
From the CGI perspective, our team played a central role in bringing the Genesis AI story to life. We transformed complex industrial concepts into visually engaging narratives, reimagining familiar SORDI assets like dollies, KLTs, and screws, and assembling them into intricate, believable environments. By integrating authentic BMW iFactory materials and applying cinematic techniques, we ensured the visuals carried both technical accuracy and emotional resonance. Our work extended beyond static imagery - we built a fluid visual journey from 2D GUIs into a living 3D metaverse, using refractive glass as a metaphoric vehicle for AI’s transformative nature.
✍️ About
📈 Impact
🎬 Direction
From the CGI perspective, our team played a central role in bringing the Genesis AI story to life. We transformed complex industrial concepts into visually engaging narratives, reimagining familiar SORDI assets like dollies, KLTs, and screws, and assembling them into intricate, believable environments. By integrating authentic BMW iFactory materials and applying cinematic techniques, we ensured the visuals carried both technical accuracy and emotional resonance. Our work extended beyond static imagery - we built a fluid visual journey from 2D GUIs into a living 3D metaverse, using refractive glass as a metaphoric vehicle for AI’s transformative nature.
Style FramES
